GM restarts talks with Proton Holdings to form JV


General Motors has reportedly begun talks with Malaysia’s largest carmaker, Proton Holdings, to set up a joint venture in the Southeast Asian country.

Bloomberg quotes two confidential sources familiar with the matter who say that current discussions revive negotiations that were abandoned in 2007. The talks are preliminary and may not lead to an agreement, the sources added.

An agreement would give GM the chance to expand car manufacturing in Southeast Asia beyond Thailand, deeply affected by the worst floods in the last 70 years. For Proton, the deal would provide access to GM technology that could make its products more competitive. Proton had unsuccessful alliance talks in the past with Volkswagen and Peugeot.

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