Business World Online: Bangkok matters


….arguably, motor shows are legion when it comes to compact pickup trucks but none of these shows, with or without red vs. yellow shirt rallies, can ever overshadow Bangkok’s.

In Thailand the four-door crew cab pickup truck is as common as a four-door compact sedan, taking 43% of national motor vehicle registrations. This is why the Gulf states, Latin America, ASEAN and India all look to Thailand for the latest in LCV trends. Why a truck? Besides the tax incentives, Thailand’s biannual monsoon season means a vehicle has to have the ability to wade through flash floods….

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